Case Studies

Client:

Devine

Project:

Corporate identity rebrand and campaign

Brief:

Devine are one of Australia’s most successful property developers. They have been creating quality residential communities for many years and are currently developing 20 communities across Queensland, Victoria and South Australia.

Portfolio were briefed to rebrand Devine homes and were required to fulfil a number of objectives;

• Freshen and modernise the look and feel of Devine's marketing communications
• After a change in management, show the market a different direction for the group
• Introduce a call to action for all communications

Our Product Proposition for Devine is that we are able to offer our customers their ideal place to live. Devine has a wide ranging quality product offering that can deliver the lifestyle our target market aspires to. The communication attitude is one of style, security and living your best life. This new branding repositions and elevates Devine to move the brand to a more aspirational market offering.

The long term strategy was to drive the "making my ideal place a reality" idea into all communications and raise the quality proposition of Devine. Devine are committed to raising the expectation of consumers with a more quality and value proposition and the new brand identity helps deliver Devine into an exciting period of development, and Portfolio is excited to be on the journey.

Activity:

• Overall branding and logo development, including style guide for both above the line and below the line activity
• TV commercial - both generic and project development specific
• Radio - both generic and linked to project specific developments
• Press advertising - both generic and project specific
• Outdoor - project specific developments
• Online - Reach Local, SEO, Realestate.com etc.
• Campaign website
• External signage: local to each site with up to 20 sites
• Showroom POS material
• Promotional material
• Business stationery
• Internal launch communications
• External launch and Christmas communications

The campaign began in January 2011 with an immediate integration of the new look and feel into all communication pieces from the group. The core "find your ideal place" strapline appeared across a variety of media and the creative was integrated into all consumer promotional activity.

Client:

Outdoor Power Products

Project:

Television campaign

Brief:

Portfolio was commissioned to create a TV campaign to promote Outdoor Power's Solo backpack sprayers for rural and regional markets of NSW, Queensland and Victoria. The campaign objective was to help reinforce Solo’s number one market position and give a new face to a much respected brand.

Activity:

Portfolio consulted with the client to maximise a limited budget encompassing design, production and media schedule. We were involved in the entire process - developing the script and advising treatment for visuals and music. We also chose the agency talent, supervised the shoot, post and editing.

The humorous script, combined with quality production values to deliver a memorable television commercial.

Client:

Reward Distribution

Project:

Corporate, store and product identity rebrand

Brief:

During the last few months of 2010, Portfolio was engaged to help rebrand Reward Distribution. After several meetings with the general manager and executive team a bold step was taken to create a much stronger positioning of the core offering.

During the process, it was also acknowledged that one of the subsidiary brands - The Hospitality Store by reward, should be designed to give more purpose and a stronger brand presence to the retail target market.

Additionally, an amalgamated 'own range' product brand - Hospitality Essentials, was commissioned to replace five existing brands.

Activity:

Portfolio developed the refreshed Reward Distribution identity and a variety of applications. Specifically, we assisted with the implementation of Reward Distribution and The Hospitality Store signage for progressive rollout across their locations Australia wide. The process is being implemented over the first quarter of 2011.

Additionally, Hospitality Essentials branding is being applied to a number of products in order to consolidate the existing range.

The Homes to See Before You Buy brand was created as a vehicle to promote the new display village at Peet Limited's Warner Lakes estate just north of Brisbane. The campaign illustrates that the new display village offers ideas, inspiration and is a must see before purchasing your next home.

The new display village, set to open with a family fun day event on the 23rd January 2010, will showcase 18 homes from a number of builders and will encompass different building styles to suit a variety of families and blocks. The display village will also showcase a range of landscaping packages on offer.

For more information about Warner Lakes, the display village or the family fun day, visit the Warner Lakes website

Published as a tribute to the Moreton Bay and its local boat building history (and now available in a second edition), Classic Moreton Bay Cruisers takes the reader on a fascinating journey on board 53 locally built classics, taking in every handcrafted detail.

Classic Moreton Bay Cruisers was written and edited by Andrew Harper, whose research chronicles the fascinating history of each vessel, ensuring that their individual histories are documented for future generations. David Miller’s photography of these boats, built between 1890 and 1994, is spellbinding and captures the vessels in their local environment in over 450 stunning photographs.

This limited release book and accompanying website was designed by Portfolio and finished to the highest standard, with a strong focus on the spectacular images of these fascinating vessels.

The book is available for purchase at the Classic Moreton Bay Cruisers website

Portfolio worked with Brisbane based property group, RMA, whose identity needed a complete overhaul to better reflect the fundamental shift in their product offering.

RMA is innovative and proactive with the services they offer clients and wanted their identity to reflect their modern approach to the business.

The ensuing identity was contemporary, crisp and clean, while the bright green ensured the colour palette would be bold enough for signage applications.

Further application of the new logo and colours included a stationery suite and website (designed and built by Portfolio) which was launched in late October 2009. Take a look at the RMA Property Group website