Cork & Chroma is a ‘Paint and Sip’ business and industry leader in the Australian market. This pastime involves partnering wine and cheese with social painting classes.
Their first-mover competitive advantage had gradually eroded, with competitors flooding the market. The initial brief was for a comprehensive out-of-home campaign. Our industry experience led us to advise against this in favour of a geo-targeted digital campaign.
Our campaign targeted four specific demographics in and around their Brisbane, Sydney and Melbourne studios. We produced new photographic and video content catering to these target segments.
The campaign launch saw an increase in leads across all destinations. In collaboration with our partner agency, Plural Communications, we continue to provide digital marketing services to the client, reporting incremental gains.