Colmslie Wharves

Portfolio was engaged to build the brand from the ground up, creating a distinctive identity and digital presence that positioned Colmslie Wharves as an important piece of infrastructure for Brisbane’s growing marine tourism economy.

Brand & Positioning

Portfolio developed the brand strategy, positioning and visual identity, creating a contemporary marine brand that could work across commercial, corporate and tourism environments.

The identity established a strong and professional visual presence, providing the foundation for all brand touchpoints — from the website and sales collateral through to digital applications.

Website

Portfolio designed and developed the Colmslie Wharves website through two phases – a landing page that acted as the primary source for information surrounding the early stages of the development. Once construction commenced, Portfolio launched the expanded website, creating a clear and engaging digital platform for the project.

The website was structured around the needs of prospective berthholders, clearly communicating the marina’s offering while establishing the broader story and opportunity behind the development.

As the project progressed, the website evolved from a stakeholder communications platform into the primary operating platform for berth leasing — demonstrating the flexibility of the brand and digital experience as the business moved from development into operation.

The Result

Portfolio created a cohesive brand and digital ecosystem that gave Colmslie Wharves a distinctive market presence from the outset.

From brand strategy and visual identity through to website design, development and creative collateral, every touchpoint was designed to communicate a professional and commercially-focused brand ready to grow with the marina.