Capabilities

Strategy

Good creative work starts with a clear understanding of the business, the audience and the job the work needs to do. We help clients define priorities, sharpen their position and turn complex briefs into a practical way forward.

Branding

We create new brands and carefully evolve established ones. Our work can include research, positioning, naming, visual identity, brand architecture, guidelines and rollout across print, digital, signage and the built environment.

Websites

We plan, write, design and develop websites that are clear, useful and true to the brand. Every site begins with structure and content, followed by design and development that makes information easy to find and the site easy to manage.

Campaigns & Digital Marketing

We develop campaign ideas and the material needed to put them to work across digital, social, print and outdoor channels. Services can include campaign planning, creative concepts, content, advertising assets, rollout and ongoing refinement.

Signage & Livery

We design signage systems that communicate clearly and hold together across different formats and locations. Our work includes fleet livery, corporate and project signage, environmental graphics, wayfinding, hoardings, sales signage and large-format campaign material. We can also manage artwork preparation and production coordination.

Display Centres

For more than 20 years, Portfolio has designed sales and display environments for property projects. We bring brand, customer information, maps, graphics, digital content and signage together to support the sales team and guide the buyer journey.

Promotional Merchandise

We source and produce useful, well-made merchandise that fits the brand, audience and budget. Our supplier network includes local and offshore options, and we manage selection, artwork, sampling, production and delivery.

Copywriting

We write clear content for brands, campaigns, websites, reports, publications and presentations. Our work includes naming, headlines, key messages, calls to action, long-form copy and editing. The words are developed alongside the design, so both do their job.

Naming

A good name should be memorable, appropriate and able to grow with the business or project. We develop names, taglines and positioning statements, then test how they work in language and design before a final direction is chosen.

Photography & Videography

Portfolio works with a trusted group of photographers, videographers, drone operators and editors. We select the right people for each job and manage the brief, creative direction, scheduling, talent, locations and final delivery.

Video Content

We plan and produce video for campaigns, corporate communications, property, infrastructure and events. Depending on the job, this can include concepts, scripts, storyboards, filming, interviews, animation, editing, captions and versions for different channels.