Dr Stephen Loo’s practice, Generations Medical, sets a new standard in local medical care.
Portfolio was tasked to establish a brand that denoted warmth and modernity. Drawing a sense of comfort from the leafy surrounds of Taringa while future-proofing the design with a clean modern aesthetic, we worked closely with the interior designer to coordinate our collective design ambitions.
The result has been a cohesive visual identity across the clinic interior, signage, print collateral, website and social media. A colour palette was chosen that blends chic greens with vintage creams to appeal to the diverse demographics of the area.