Generations Medical

Dr Stephen Loo’s practice, Generations Medical, sets a new standard in local medical care.

Portfolio was tasked to establish a brand that denoted warmth and modernity. Drawing a sense of comfort from the leafy surrounds of Taringa while future-proofing the design with a clean modern aesthetic, we worked closely with the interior designer to coordinate our collective design ambitions.

The result has been a cohesive visual identity across the clinic interior, signage, print collateral, website and social media. A colour palette was chosen that blends chic greens with vintage creams to appeal to the diverse demographics of the area.

Strategy

Branding

Website

Signage

Print

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