Nestled right in the heart of the growth corridor between Brisbane and the Sunshine Coast is North Harbour – a new destination in residential living. This development has been master planned to create a genuine sense of community.
Portfolio supplies ongoing all-round marketing services to promote community to buyers.
Life is... Campaign
The ‘Life is’ campaign was a successful brand oriented campaign. It was designed to nurture leads and new entrants into the market. Emotions and family themes were amongst the touch points which built on long term recognition of the successful brand.
The Heritage Park is located within North Harbour and represents the key recreational hub for the project. Recently awarded by the UDIA, it is a multifaceted park with an information centre, historical walks, picnic facilities and mountain bike trails.
Portfolio undertook an extensive 2 day photoshoot at North Harbour which provided key photographic imagery for target demographics.
North Harbour Marina
North Harbour Marina’s pre-launch campaign required branding combined with a targeted website for community information and government relations. Publicity was coordinated by Portfolio and an engagement plan was initiated.