Ingenia Lifestyle Inspire Magazine

Every edition of a magazine presents a new creative opportunity, even when working within an established visual identity.

Engaged by Pitch PR for its client Ingenia Lifestyle, Portfolio Creative Services Group provided the graphic design and editorial layout for Inspire, a national lifestyle magazine celebrating the people, places and experiences of Ingenia’s communities across Australia.

The Creative Approach

Working within an existing magazine design style, Portfolio’s role was to maintain visual consistency while responding creatively to the individual articles and photography featured in each edition.

No two editions are quite the same. Different stories, photographic styles and editorial requirements call for thoughtful decisions about page composition, typography, image placement and visual hierarchy.

From expansive double-page photographic spreads to resident profiles and lifestyle features, each article was given a visual treatment appropriate to its content, while retaining the established character of the magazine.

A Collaborative Approach

Pitch PR was responsible for writing and editing the publication, providing the editorial content that informed each edition.

Portfolio’s responsibility was the graphic design, bringing the articles and photography together through engaging layouts that balanced readability, visual appeal and consistency.
Ingenia Lifestyle managed the publication’s production.

The Result

A visually engaging national lifestyle magazine that maintains its established editorial identity while allowing the stories and photography to give each edition its own personality.